Solutions

Aedi Enterprise’s EMM solution answers the call for a better system to support one-to-one marketing – marketing strategies applied directly to a specific consumer that enable you to build real relationships with your customers.

In order to achieve one-to-one marketing you need to establish highly specialized rules or parameters that define what type of person would be interested in a specific good or service, and then apply those rules to potentially massive pools of unique customers to identify those most likely to be interested. 

Traditionally with lots of rules, software systems fail due to the complexity of managing all of the rules.  Aedi Enterprise uses a patent pending algorithm that is able to overcome this barrier, and enables your marketing experts to establish and modify the rules to design more effective campaigns and customer relationship management strategies.

The results can be applied to any of your customer relationship management activities, such as outbound calls from call centers for promotions, cross-sell, and up-sell, and fundraising activities; inbound calls to call centers for customer service, credit card inquiries, and customer retention purposes; engaging customers through your website; direct mailing and email campaigns.