Technology

Aedi Enterprise has a combination of characteristics that give it a distinct advantage over competitors and other similar solutions (such as Business Rule Engines, Collaborative Filtering, or Decision Tree tools) including:

1. The use of English-like business logic.
2. Flexibility of the user to implement a broad range of domains.
3. The ability to process and prioritize large sets of rules in real-time.
4. A “white box” solution that is easy to manage, evaluate, and improve.

Specific features include:

1. Running prediction scenarios: Aedi Enterprise enables marketing departments to quickly identify high-probability customers. Search criteria can quickly be modified to identify potential customers across platforms.
2. Easy to interpret results: Quickly identifies lists and reasoning behind them.
3. Flexibility and reusability: Aedi Enterprise can be used across multiple programs by simply updating rules in the system to identify potential customers. Knowledge can be stored for future use in template form. As more data and knowledge is gathered, the reasoning system yields more accurate predictions.